₱100M+ Closed in 4 Months — Real Estate Campaign for a Global Filipino Audience

Client Overview

A top-performing real estate sales team representing one of the Philippines' most prestigious developers approached Winnify Ads with a challenge: dominate the mid to high-end condominium market in Metro Manila while tapping into buyers based abroad. With team members stationed in the U.S. and Canada, the group needed a lead generation system that would work cross-border — one that didn’t just drive volume, but delivered serious, ready-to-close inquiries.

They turned to Winnify Ads to create a fully-managed Meta Ads strategy that could support their growth from both ends of the world.

Objective

The client’s primary goal was to generate a steady pipeline of high-value leads and convert those into ₱100M+ worth of closed condominium sales within a four-month timeframe. Their specific campaign goals included:

• Attracting investors and end-users from Metro Manila and Filipino communities abroad

• Highlighting premium residential offerings from multiple ongoing projects

• Generating qualified leads that their international team could effectively nurture and close

• Staying within a modest monthly ad budget of ₱30,000

Strategy

To achieve these results, Winnify Ads crafted a highly targeted, results-oriented campaign anchored on four pillars:

1. Hyper-Targeted Local and International Ads

We segmented campaigns for high-net-worth Filipinos in Metro Manila, California, New York, and major cities in Canada — focusing on OFWs, expats, and overseas-based investors with proven interest in Philippine real estate.

2. Engaging & Premium Ad Creatives

The visual assets were designed to highlight exclusivity, luxury, and investment potential. Ads featured professional project images, lifestyle visuals, and strong emotional triggers. Copy was written to speak to both personal goals (like retirement or family investment) and financial motivation.

3. Lead Nurturing Integration

We worked closely with the team to create a clear lead handling system. Every inquiry was tagged, followed up, and monitored through their own CRM or manual pipeline, ensuring no lead was wasted — no matter the source country.

4. Monthly Ad Optimization

Our ads team conducted monthly reviews and real-time adjustments. We optimized campaigns by tweaking messaging, split-testing creatives, shifting budget between top-performing geographies, and introducing urgency-based hooks when needed.

Execution

Over the course of four months, the campaign delivered consistently high-quality leads that the client was able to immediately follow up on. Creative formats included single-image ads, carousels, and instant lead forms optimized for conversion. Retargeting was also set up to re-engage previous visitors and warm audiences who hadn’t converted on first contact.

We focused on consistent ad rotation, regular A/B testing, and clear CTAs that encouraged serious inquiries from ready-to-buy prospects.

Results

The results exceeded expectations — both in scale and return:

• Total Ad Spend: ₱200,000

• Meta Ads Management Fee: ₱72,000

• Total Investment: ₱272,000

• Total Sales Closed: ₱100,000,000+

• Estimated Commissions Earned: ₱4M–₱5M

• Estimated ROI: 1800%+

For every ₱1 they spent on ads and management, they earned an estimated ₱18 back in commission or revenue. This high-yield, low-risk approach empowered their brokers — even those working remotely — to generate consistent closings across multiple projects.

Takeaway

This case study demonstrates the unmatched power of strategic Meta Ads when paired with a responsive, well-trained sales team. By understanding both local and overseas audiences, crafting targeted messaging, and continuously optimizing performance, we helped this real estate group generate massive ROI while working across time zones and borders.

Whether you’re a solo broker or a nationwide sales force, the right digital strategy can take your real estate sales to a global scale — without needing a massive budget.