Building a Purpose-Driven Brand with 50+ Faith-Aligned Influencers

Client Overview

Consecrea is a spirituality-centered art brand offering meaningful framed pieces rooted in faith, intention, and divine symbolism. Focused on creating art that speaks to the soul, Consecrea aimed to build an online presence that reflected its values of purpose, peace, and personal growth.

To introduce the brand to a North American audience, Consecrea partnered with Winnify Ads to launch a content-rich influencer campaign and a professional video shoot aligned with its vision.

Objective

• Introduce Consecrea to spiritually inclined consumers in the U.S. and Canada

• Build brand awareness and credibility through aligned influencer voices

• Develop authentic video content for multi-channel use

• Reach over 1 million targeted viewers organically within the first campaign cycle

Strategy

1. Influencer Partnerships with Purpose

We handpicked 50+ micro to mid-tier creators across the U.S. and Canada whose content focused on religion, Christian lifestyle, and spiritual growth. These influencers were already speaking to the brand’s ideal audience — faith-driven, introspective, and design-conscious.

2. Story-Driven Content Briefs

Each influencer was guided to create personal, value-aligned content featuring Consecrea’s framed art. The content centered around inspiration, gratitude, and divine intention — all aligned with the brand’s core themes.

3. Full-Service Content Production

Beyond influencer marketing, Winnify also produced a full video shoot to help Consecrea tell its story in a visual and emotionally engaging way. The production included studio lifestyle shots, product highlight reels, and short-form video assets tailored for paid ads, Reels, and the website.

4. Platform Optimization

The campaign was deployed across Instagram, TikTok, and YouTube Shorts for maximum reach. We staggered content releases over several weeks, supported by engagement tracking and reposting strategy.

Execution

• Managed end-to-end influencer coordination with 50+ creators

• Organized and directed a branded content shoot to produce high-quality visuals

• Delivered 30+ short-form videos for use across digital channels

• Campaign content included:

  • Influencer reels and testimonial-style reflections

  • Lifestyle content using Consecrea products

  • Repurposable brand assets for future ads, email campaigns, and organic content

• Managed campaign pacing, quality control, and content approvals

Results

• 1,000,000+ organic impressions across platforms

• Over 30 high-quality content pieces produced and reused

• +2,000 new followers and strong engagement growth

• Established Consecrea as a credible and values-driven brand within the spiritual and faith-driven content community

• Built a strong foundation for paid ads and future campaign launches

Takeaway

Consecrea’s launch wasn’t just about visibility — it was about building a soul-aligned presence. With Winnify’s help, the brand didn’t just reach the right people — it inspired them. Through a blend of influencer authenticity and professionally crafted content, Consecrea was able to launch with purpose, resonance, and trust.