High-End Commercial Property Sold Through a Low Budget Meta Ads Campaign

Client Overview

The client was a licensed real estate broker affiliated with a top-tier firm in the Philippines. They were tasked with selling a premium commercial unit at Gentry Corporate Plaza in Makati — one of the country’s central business hubs. The listing was valued at ₱50,000,000 and was considered a high-ticket asset with limited visibility and buyer interest at the time.

Prior to partnering with Winnify Ads, the client had tried promoting the listing organically through their personal network and social media page. However, despite efforts over several weeks, engagement remained low and they received zero qualified inquiries. They needed a smarter, more aggressive marketing approach — fast.

Objective

The goal was clear:

• Drive high-quality leads for a single ₱50M commercial listing

• Maximize visibility without inflating the ad budget

• Close the deal in under 60 days

• Demonstrate proof of ROI through direct commission-based conversion

The client emphasized that this sale could significantly impact their quarterly performance — they just needed the right leads in front of them.

Strategy

Winnify Ads proposed a performance-driven Meta Ads campaign that relied on clear targeting, minimal but strategic creatives, and optimized lead collection. The campaign was built on three pillars:

1. Audience Precision:
   We segmented and targeted individuals based on job title, business ownership, purchasing intent, location (Makati and NCR), and income bracket. This allowed us to narrow the reach to legitimate potential buyers — such as property investors, startup founders, legal professionals, and CFOs.

2. Positioning the Property:
   The copy positioned the listing as a long-term, income-generating asset with unmatched Makati CBD access. We emphasized commercial potential, value appreciation, and rental demand — speaking directly to the ROI mindset of our target market.

Execution

The campaign launched with two primary ad sets:

We A/B tested CTAs, headlines, and descriptions to identify the most compelling combination early on. Daily optimization involved removing underperforming audiences, increasing budgets on high-CTR ads, and updating the lead tracker in real-time with notes on response quality.

All inquiries were routed directly to the broker, ensuring they could follow up quickly with warm leads.

Results

After just six weeks, the client successfully closed the deal. The campaign’s performance data showed:

• Total Ad Spend: ₱32,000

• Total Inquiries: 42 high quality and verified leads

• Confirmed Sale: 1 unit worth ₱50,000,000

• Broker Commission Earned: ₱2,500,000+

• Cost Per Lead (CPL): Approximately ₱246

• Estimated ROI: Over 4,000%

The majority of conversions came from retargeted viewers — those who initially engaged but needed a second or third exposure to convert.

Takeaway

This campaign is a strong testament to how strategy outweighs budget in digital marketing. Even in a high-value, competitive space like real estate, it’s not about how much you spend — it’s about spending with precision.

With the right copy, funnel setup, and daily optimization, one high-ticket lead was all it took to transform ₱32K into a ₱2.5M payday for the client. Beyond the sale, the client gained several new leads and prospects for future listings — further proving that when done right, Meta Ads can be one of the most powerful tools in a real estate broker’s arsenal.