Revamping a Premium Aesthetic Clinic’s Online Presence for Real Leads & Bookings

Client Overview

A luxury aesthetic clinic based in Metro Manila offered cutting-edge skincare and cosmetic treatments—but its existing online presence didn’t reflect the premium experience they delivered in person. Their visuals, messaging, and brand tone felt generic and unrefined, failing to connect with their high-end clientele.

They partnered with Winnify Ads to revamp their branding, manage their social media presence, and launch lead-generating Meta Ads campaigns that would consistently bring in serious inquiries and bookings.

Objective

• Elevate the clinic’s brand voice and visuals to match its luxury positioning

• Strengthen brand trust and visibility on Facebook, Instagram, and TikTok

• Drive qualified leads and appointment bookings through Meta Ads

• Appeal to discerning clients: high-income women and professionals in nearby business districts

Strategy

1. Strategic Brand Refresh

We redefined the clinic’s visual identity and messaging to exude modern elegance, credibility, and care. New content guidelines were implemented to ensure consistency in tone, layout, and voice — helping the clinic stand out in the crowded aesthetics market.

2. Content-Driven Social Media Management

Our creative team crafted weekly content that highlighted the clinic’s key services, customer testimonials, professional staff, and treatment benefits. We introduced a mix of reels, static graphics, before-and-after features, and skincare education posts — all styled to reflect a high-end brand image.

3. Meta Ads for Lead Generation

We designed and launched conversion-focused Meta Ads campaigns targeting nearby cities and business hubs. The messaging emphasized trust, promos, and the clinic’s distinct advantage: personalized premium care. Creatives featured actual staff and clients to boost credibility.

4. Smart Campaign Optimization

Ads were monitored and refined weekly based on engagement and cost-per-inquiry. Retargeting was applied to warm audiences, and the client was guided on timely lead follow-up to convert interest into actual bookings.

Execution

• Managed and posted branded content across 3 platforms (FB, IG, TikTok)

• Produced custom visuals and reels with brand-consistent templates

• Deployed multiple Meta Ads campaigns optimized for inquiries and consultations

• Integrated messaging-based lead capture funnels and urgency-based CTAs

Results (in the first 2 months)

• 1,000+ high-quality inquiries from Meta Ads and social engagement

• 80+ booked consultations

• 5000+ new organic followers gained across platforms

• Aesthetic and messaging overhaul led to increased trust and engagement

• Ads delivered a positive ROI, filling key appointment slots quickly

Takeaway

You don’t always need to start from scratch—sometimes, you just need the right team to elevate your brand to where it belongs.
Winnify helped this premium aesthetic clinic align its digital presence with its in-clinic experience, bringing in not just likes—but loyal clients ready to book.